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What's the meaning of "to reach opinion leaders" in the following text?

He called for concerted efforts to reach opinion leaders and policymakers in the nuclear weapons states: “Many of them have already acknowledged the essential bankruptcy of deterrence doctrine in a world where non-state actors are seeking access to nuclear weapons technology and stated that a nuclear weapon-free world will be a safer world.”

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Opinion leaders are people with an active voice in a community.They are influential members of a community, group, or society to whom others turn for advice, opinions, and views.These are the people who shape opinions on things in a community or society, something akin to intellectual trendsetters.

Hence the author talks about reaching out to active voices in the community so that public opinion can be shaped through them.

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It means to persuade those who influence the views of others to be sympathetic to a particular approach.

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