I forgot the word that means "to put something you have earned into a project to make more money". For example,
ABC __ its profits into a new venture.
Maybe you're looking for "roll over":
I rolled over the money from my MegaCorp 401K into a brand-new Fidelity IRA.
They do not imply money that you have earned, but you can also use...
expend - spend or use up (a resource such as money, time, or energy)
bankroll - support (a person, organization, or project) financially
Direct, in the sense of "regulate the course of":
ABC directs its profits into a new venture.