I forgot the word that means "to put something you have earned into a project to make more money". For example,

ABC __ its profits into a new venture.

4 Answers 4


The "standard" terminology is...

reinvest - to use (money that a business has earned) to improve the business

But you'll often hear the agricultural metaphorical usage...

Like ABC ploughed back its profits into a new venture.

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    Ah, I see. This is like King Nebuchanezzar demanding from his seers that they not only interpret his dream, but also guess what the dream was. Nice! Dec 10, 2013 at 17:44
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    Well, you now have a starting point. Look up reinvest in a thesaurus.
    – RegDwigнt
    Dec 10, 2013 at 17:52
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    At least OP posted. If Nebuchadnezzar had been really on the ball, he would have ordered all his seers put to death for not anticipating his question. But I think FF's suggestions are better than the word OP's after anyway. Dec 10, 2013 at 17:56
  • @Edwin: Unless someone posts the elusive "different word" (or OP suddenly remembers it and tells us what he was after), we can't really be certain that reinvest/plow back are "better" in all contexts. But even so, I'd be pretty sure that any alternatives are very much less common than those two. And if I'm honest, the only remotely credible alternatives I can think of (such as redirected, syphoned off) all seem to have negative associations, which I rather doubt OP is looking for. Dec 10, 2013 at 21:43
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    I am sorry, I can't think of that very very elusive word. But thank you for your cooperation.
    – user41481
    Dec 11, 2013 at 1:16

Maybe you're looking for "roll over":

I rolled over the money from my MegaCorp 401K into a brand-new Fidelity IRA.


They do not imply money that you have earned, but you can also use...

expend - spend or use up (a resource such as money, time, or energy)


bankroll - support (a person, organization, or project) financially


Direct, in the sense of "regulate the course of":

ABC directs its profits into a new venture.

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