I found New York Times (November 25) article titled “Helpful definition of modern author” intriguing. It provides humorous definitions of book-related terminologies such as authors, publishers, publicists, readers, books, bookstores, Amazon.com, etc. For example:
You, Author: Act as Book’s Publicist, responsible for promotion. Your Publicist: Acts as your Mom. Tells you that you’re special and talented but makes you do everything for yourself. Your Mom: Acts as Book’s Audience, buying most of the copies. http://opinionator.blogs.nytimes.com/2013/11/25/helpful-definitions-for-modern-authors/
However, I was drawn to the usage of the word, “curate “in the following sentence:
"Your Publisher creates book’s mold ahead of time, in so far as it curates the existing market into which book must fit. (Additional duty: being dumbfounded by that market.)”
I’ve seldom seen the case of ‘curate’ being used as a verb in such a context to mean assess or evaluate. As I checked dictionaries online;
Cambridge English Dictionary defines ‘curate’ only as a noun to mean ‘a priest of the lowest rank, especially in the Church of England, whose job is to help the vicar, with no mention on verb usage.
Oxford Dictionary defines it as ‘a member of the clergy engaged as assistant to a vicar, rector, or parish priest.’ No mention on verb usage.
Merriam-Webster Dictionary defines it as noun: a clergyman (or assistant clergyman) in charge of a parish, and ‘to act as CURATOR of a museum’ as a transitive verb.
Is it common to use ‘curate’ as a verb like “curate the market the book fits in,”?
Can I say just casually “You must carefully curate the offer whether you can fit the job before applying for it,” or “I seriously curated her whether she fits to my life-long partner,” without raising your eyebrows?