I happened to find the word, “Sheconomy” in the Time magazine’s (November 22, 2010) article titled “Woman power: The rise of the sheconomy.” The author, Belinda Luscombe, writes
What these two (marketing research director of Midas International and senior VP at Best Buy) and many other businesses discovered is the Sheconomy. Everyone knows, or has long suspected, that the purse strings are held by women.
It’s oft repeated that they make 85% of the buying decisions, or are the chief purchasing officers of their households. The difference today—one that has enormous consequences across global economics—is that women are also the earners.
Obviously “she-eonomy” is the economy in the world where women have a greater control of incomes and spending of both households and society.
Although Google Ngram doesn’t show any incidence of “sheconomy/she-conomy,” Google search provides several instances of “Sheconomy.” For example:
It's a She-conomy. An excerpt from the Intuit 2020 Report. Over the next decade, women around the world will enter the workforce at an unprecedented rate. Close to 1 billion women, many of whom have either never worked or worked at a ... - www.sheconomy2020.com/
Both Time magazine and Minnesota Public Radio have taken an interest in "the Sheconomy" and consulted Marti Barletta's expertise. -www.trendsight.com/...Sheconomy.../Itemid,203/
Sheconomy, Vestavia Hills, Alabama. 469 likes • 3 talking about this. Sheconomy is a blog developed for male marketers to better understand not only the importance of advertising to women but how to connect effectively as well. - https://www.facebook.com/Sheconomy
Is “Sheconomy” a just one-off ephemeral lingo invented by Time magazine et al., or is the neologism getting currency?