I would like to know what is the meaning of the term store-testing as seen in the commercial ad below.

Is there a verb "to store-test"? What does it mean?

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It seems merriam-webster does not have this word "store-test"

  • What a horrible ad! Where did you find it?
    – terdon
    Aug 20 '13 at 13:20
  • @terdon: in the 1950s, by the look of it. Aug 20 '13 at 13:40
  • @JanusBahsJacquet well yes, I did not think it was recent.
    – terdon
    Aug 20 '13 at 13:42

It quite simply means testing the flavour of the coffee in the store before buying it, so as to avoid coming home with a coffee that looks good, but really tastes bad. It’s not (as far as I know) a set phrase, but a more generic equivalent of trying on clothes in the store before buying them.

  • 1
    This comes from an era in which the US was switching to much more prepackaged products, and away from bulk commodity products. Store-testing (sniffing the coffee beans in the case or barrel) was no longer so easily done. The newly liberated wife bore the risks of not having been more involved in the careful catering to her husbands whims.
    – bib
    Aug 20 '13 at 22:47

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