I'm working on making changes to some text for a project that I'm on. One of the proposed changes is to the following:
[He] has fostered creative environments that attract diverse talent who understand how to transcend medium and know how to intuitively build community around brands.
The part in bold has had a proposed change to "transcend media" (going to plural, instead of singular).
Which one is correct? If they both are, are there situations where one would be favored over the other?