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I'm looking for an email salutation which is between informal and formal. The email will be addressed to a company, but instead of be a business-related email or job application, it is aimed to get information about the company.

Searching in Google, I came across with the term greetings. Is it an appropriate word for this case? I have the feeling like if it was out-of-date, sounds like if it was from the medieval age.

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  • You don't really need a salutation at the start of an email message. Just introduce the subject gently, using the degree of formality you judge suitable for your relationship with the company.
    – DavidR
    Jul 15 '13 at 9:38
  • I always expect "..earthlings" when I read "Greetings". How about "Dear Companyname" or "To whom it may concern" the latter being quite old fashioned but better than "Dear Sirs"
    – mplungjan
    Jul 15 '13 at 9:45
  • I do use Dear X when I'm targeting the email to a specific individual, or when I'm sending a job application and I don't know who will read it, I use Dear Hiring Manager. To whom it may concern is a salutation I've never understood, I see it as impolite.
    – user29020
    Jul 15 '13 at 9:52
  • @DavidR always is polite to start with a salutation when the receiver does not know you.
    – user29020
    Jul 15 '13 at 9:54
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    "To whom it may concern" is not impolite, and I wouldn't consider it old-fashioned; it is a little vague, and possibly awkward when you are asking/requesting. I find "Dear" to be awkward in a formal setting, but that is just my feeling, not a widespread one. // I think this Question needs more details (about the situation), and is a better fit for a different site (ELL or Writer's SE).
    – hunter2
    Jul 15 '13 at 11:08
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Greetings! or Salutations! are excellent choices to find the spot as you put it between informal and formal. (Note exclamation mark)

They are formal terms, yet they are also overly exuberant when using an exclamation mark which will display a whimsical approach to your communication whilst remaining formal.

In the situation you are describing I would absolutely start with 'Greetings!' or 'Salutations!' but be warned they have become very generic as many companies want to find that spot you are looking for.

Greetings without an exclamation mark sounds like the first thing an alien would say on arrival to earth. See Marvin the Martian for more details :)

Best of luck