What is an alternative word or phrase to describe a company's branding, logo, image, colour scheme used, etc.
A while back I read this but cannot remember what it is.
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1Is it the identity?– Laurel ♦Commented Feb 17, 2021 at 3:19
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@Laurel it "included" identity too, as an umbrella term. It referred mainly towards company colours and logos, but included branding, etc as implicit– CybeXCommented Feb 17, 2021 at 3:25
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Standards manual or standards guide.– Tinfoil HatCommented Feb 17, 2021 at 4:08
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2I think branding is the umbrella term; if not that, then image.– XanneCommented Feb 17, 2021 at 6:51
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1 Answer
This is the company's corporate identity.
the qualities of a company that make it different from other companies, and the images, words, etc. that it uses to make itself familiar to its customers, for example in its advertisements, on its letters, etc.:
As part of the process of developing our corporate identity we have recently introduced a new logo and new letterheads.
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees). The corporate identity is typically visualized by branding and with the use of trademarks, but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of the corporate communications, in order to maintain and build the identity to accord with and facilitate the corporate business objectives.
In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of corporate guidelines. These guidelines govern how the identity is applied and usually include approved colour palettes, typefaces, page layouts, fonts, and others.
answered Feb 17, 2021 at 7:26
