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Please have a look at the following example.

  1. The shops on the high street see a customer drop.

  2. The shops on the high street see customer drops.

Which one is grammatically correct?

Thanks.

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  • Thanks. It is related, but this is more about the common way to express the situation. Which one would you prefer to say?
    – Kevin
    Commented Feb 13, 2021 at 19:05
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    I've checked Google Ngrams and (not to my surprise) find flatlines for both 'shops seeing a customer drop' and 'shops seeing customer drops'. (Even dropping 'shops' gives zero returns.) And there seem to be no hits for the originals on Google either. I have to deduce that 'neither is idiomatic'. 'A drop in customers' seems to outperform the more logical 'a drop in number of customers', the ratio being about 5 : 2. Commented Feb 13, 2021 at 19:17
  • Thanks very much!
    – Kevin
    Commented Feb 13, 2021 at 19:25

1 Answer 1

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Both are grammatical, but a customer drop is more natural.

More natural still is a drop in customers. I wouldn't say customer drop.

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