Folklore:
noun
[MASS NOUN]
1 The traditional beliefs, customs, and stories of a
community, passed through the generations by word of mouth.
ODO
Which includes: Folk wisdom, Folk memory, Folk music, Folk remedies, Folk medicine, etc.
From etymonline.com
Folklore:
"traditional beliefs and customs of the common people," 1846, coined
by antiquarian William J. Thoms (1803-1885) as an Anglo-Saxonism
(replacing popular antiquities) in imitation of German compounds in
Volk- and first published in the "Athenaeum" of Aug. 22, 1846; see
folk + lore. Old English folclar meant "homily."
This word revived folk in a modern sense of "of the common people,
whose culture is handed down orally," and opened up a flood of
compound formations: Folk art (1892), folk-hero (1874), folk-medicine
(1877), folk-tale (1850; Old English folctalu meant "genealogy"),
folk-song (1847, "a song of the people," translating German
Volkslied), folk-singer (1876), folk-dance (1877).
lore:
Old English lar "learning, what is taught, knowledge, science,
doctrine, art of teaching," from Proto-Germanic *laizo (Old Saxon
lera, Old Frisian lare, Middle Dutch lere, Dutch leer, Old High German
lera, German Lehre "teaching, precept, doctrine"), from PIE *leis- (1)
"track, furrow" (see learn).
A current TV program entitled Folklorist.