The expression “hustle culture” refers to workplace environments that place an intense focus on productivity, ambition, and success, with little regard for rest, self care, or any sense of work-life balance. (www.talkspace.com)

As a trend it dates back a few decades:

In fact, this culture has existed since the 1970s, at which time the development of the industry was accelerating and employees were required to work at a fast pace without any time limits. In 1990, technology companies also began to dominate the world so that a new standard emerged for young people to overwork. (www.bfi.co)

Curiously Google Ngram has no reference about this expression so, apparently, it is a quite recent coinage.

I can guess it is an American expression, but when and possibly by whom was “hustle culture” coined?

The expression “hustle culture” refers to workplace environments that place an intense focus on productivity, ambition, and success, with little regard for rest, self care, or any sense of work-life balance. (www.talkspace.com)

As a trend it dates back a few decades ago:

In fact, this culture has existed since the 1970s, at which time the development of the industry was accelerating and employees were required to work at a fast pace without any time limits. In 1990, technology companies also began to dominate the world so that a new standard emerged for young people to overwork. (www.bfi.co)

Curiously Google Ngram has no reference about this expression so, apparently, it is a quite recent coinage.

I can guess it is an American expression, but when and possibly by whom was “hustle culture” coined?

The expression “hustle culture” refers to workplace environments that place an intense focus on productivity, ambition, and success, with little regard for rest, self care, or any sense of work-life balance. (www.talkspace.com)

as a trend it dates back to a few decades ago:

In fact, this culture has existed since the 1970s, at which time the development of the industry was accelerating and employees were required to work at a fast pace without any time limits. In 1990, technology companies also began to dominate the world so that a new standard emerged for young people to overwork. (www.bfi.co)

Curiously Google Ngram has no reference about this expression so, apparently, it is a quite recent coinage.

I can guess it is an AmE expression, but when and possibly by whom was “hustle culture” coined?

The expression “hustle culture” refers to workplace environments that place an intense focus on productivity, ambition, and success, with little regard for rest, self care, or any sense of work-life balance. (www.talkspace.com)

As a trend it dates back a few decades:

In fact, this culture has existed since the 1970s, at which time the development of the industry was accelerating and employees were required to work at a fast pace without any time limits. In 1990, technology companies also began to dominate the world so that a new standard emerged for young people to overwork. (www.bfi.co)

Curiously Google Ngram has no reference about this expression so, apparently, it is a quite recent coinage.

I can guess it is an American expression, but when and possibly by whom was “hustle culture” coined?