In any case, the existence of a trademark for Ethernet would not necessarily explain its capitalization. Trademarks can become genericized, even in the face of corporate strategies to counteract genericization. Wikipedia's list of generic and genericized trademarks, for example, lists Xerox® and Kleenex® under "protected trademarks frequently used as generic terms." A quick internet search of style guides suggests Xerox and Kleenex are commonly used as examples of trademarks that should be capitalized. The section on trademarks (§8.153) in The Chicago Manual of Style lists both as examples of trademarks that should be capitalized (if their use cannot be unavoidedavoided), but also notes that Webster's differentiates the verbs xerox and google, among others, which are not capitalized. However, in Microsoft® Word with AutoCorrect™ enabled, typing use kleenex on the xerox copier
is corrected to Use Kleenex on the xerox copier
. Word does not appear to capitalize any use of xerox, independent of part of speech, including xerox corporation
. Thus, even for these two widely cited examples, agreement is not universal.
correcting for presumed intent + a few extra characters to satisfy SE's dumb requirements
iconoclast
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