I'm not sure whether you mean repeating it to oneself or to someone else, but in case the latter, then:
Propaganda
From the Wikipedia article "Propaganda techniques":
This uses tireless repetition of an idea. An idea, especially a simple slogan, that is repeated enough times, may begin to be taken as the truth.
One definition of propaganda is: Emphasis mine.
Information that is spread for the purpose of promoting some cause.Source
Repetition is essential to propaganda:
But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success.
Mein Kampf, Adolf Hitler, 1925. Translated by Michael Ford, 2009. Emphasis mine.