If synecdoche represents when a part of a thing or person refers to the whole, what is it called when the whole is used to refer to a part? For example, we often hear about what "The American People ...
People use decreased activity (for example) where decrease in activity would be more literally correct. For example, reasons for my decreased activity usually refers to reasons for a decrease, not to ...
This happens specifically often in the technology press: There's no point trying to ascribe motives to what Redmond [instead of "Microsoft"] does. We'll see shortly if Cupertino [instead of ...