Received Pronunciation (RP) is the prestigious and non-regional variety of British English often considered to be Standard British English.

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Ma'am: Is it as in “ham” solely for the Queen, whilst it remains spoken “ma”+“um” (less any glotal stop) for all others?

It's become conventional wisdom that, when addressing the Queen after introduction, one must be sure to address her as "ma'am" as if it were to rhyme with "ham". Only "ma'am" and "ham" don't rhyme. ...