When should you use italics to reference an example or quote, and when should it be inside apostrophes instead? (I am trying to tighten up here. I write in advertising and we break so many rules with ...
Possible Duplicate: What is the best way to mention a word: italics, quotes, or single-quotes (apostrophes)? Would it make a difference whether I put a word in quotes or in italics? Is ...
If I want to mention the word "furlong", for example, should I use furlong, "furlong", or 'furlong'? Also, am I correct in putting the punctuation outside the quotes?