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Where did the phrase “don't spend it all in one store” originate?

I've heard the phrase "don't spend it [money] all in one store" a number of times, virtually always in a joking manner. Where did it originate from and has it always been said as a joke?
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Is “driving the reins” used as a deliberately erroneous phrase?

In her blog post introducing Blog Overflow, the estimable Rebecca Chernoff committed the following, uh, sentence: Have someone driving the reigns. After cringing (read: screaming in pain) and ...