Terminology, etiquette, and conventions used when doing business in English.

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Single vs double quotation marks for nickname?

I am trying to conform to the British practice (specifically Oxford Style Guide) and I am a little confused which to use to mark a nickname: Andrew 'Andy' Johnson Andrew "Andy" Johnson I know ...
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Which is more strong in business, “complain” or “ claim”?

Could you explain the difference between "complain" and "claim" in business, please? In case that I do not satisfy the ability or the capability of my business partner, which is suitable or ...