So let’s assume my last name is Norton and I’m starting a publishing company. I want it to be “Nortons, Limited”. It is quite common to use plurals in company names — for example, Waterstones, ...
My question is whether you use the plural or singular form — or either. Is there perhaps also a different usage in the US and the UK?
What would be the correct plural of Prius, and why? A Latin professor would say Prium’s the best...