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When writing out a company name, which would you use:

Company Name: Strapline

Company Name - Strapline

Company Name – Strapline

Company Name, Strapline

Or is the correct one missing from this list entirely?

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In what context? –  user3444 Jan 24 '11 at 9:16
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It's going to be put in the <title> tag of a website I'm building. It's what appears at the top of the window. –  Dan Hanly Jan 24 '11 at 10:21
    
Shouldn't this be tag line? Or is strap line also an acceptable alternative? –  Jimi Oke Jan 25 '11 at 1:28
    
@JimiOke I think their both interchangeable –  Dan Hanly Jan 26 '12 at 9:23
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2 Answers

up vote 3 down vote accepted

Colon (:) or dash (—) is fine. Personally I find dashes easier to read in search engine result pages.

I recommend Jakob Nielsen's Tagline Blues: What's the Site About? for advice on writing good strap lines.

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No hard and fast rule, really; whatever looks better. I would use a -:

Acme - Making crazy stuff since 1932

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