When denoting a company name, followed by a strap line, what punctuation mark should I use?

Question

When writing out a company name, which would you use:

Company Name: Strapline

Company Name - Strapline

Company Name – Strapline

Company Name, Strapline

Or is the correct one missing from this list entirely?

It's going to be put in the <title> tag of a website I'm building. It's what appears at the top of the window.
Shouldn't this be tag line? Or is strap line also an acceptable alternative?

Antony Quinn · Accepted Answer · 2011-01-24 10:57:40Z

up vote 3 down vote accepted

Colon (:) or dash (—) is fine. Personally I find dashes easier to read in search engine result pages.

I recommend Jakob Nielsen's Tagline Blues: What's the Site About? for advice on writing good strap lines.

answered Jan 24 '11 at 10:57

Antony Quinn
2,6092918

user3444 · Answer 2 · 2011-01-24 10:35:01Z

up vote 1 down vote

No hard and fast rule, really; whatever looks better. I would use a -:

Acme - Making crazy stuff since 1932

answered Jan 24 '11 at 10:35

user3444

2 Answers