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I need to know which formatting is more appropriate. Should I place the connecting and or & at the end of second line or at the beginning of the third line?

Here is what I mean:

Lorem ipsum
Blah Blah and/&
Blah Blah

or

Lorem ipsum
Blah Blah
and/& Blah Blah

Which one looks better?

PS: I’m asking this for a poster design, so it has to be split across three large lines.

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4  
If it's for a poster, different rules apply. I've designed hundreds of posters. & is still to be deprecated, but it might be necessary or even desirable in some circumstances (eg "Dinner & Dance"), and the end result depends entirely on aesthetics. You would actually be better off asking in GraphicDesign.SE, although you'll need to use the actual words in your question simply because it all hinges on how it actually looks. – Andrew Leach Dec 25 '12 at 10:53
1  
This would be easy / If those three lines were written / To form a haiku :^) – J.R. Dec 25 '12 at 10:55

closed as off topic by MετάEd, Andrew Leach, Kris, Jim, tchrist Jan 6 at 21:08

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2 Answers

up vote 1 down vote accepted

I prefer the look of the first example, but that's just me. Still, I think most native speakers of English and other languages with a romanized alphabet (a, b, c,...) would prefer the first.

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up vote 2 down vote

Ampersands are generally used in one of two ways – in the titles of firms such as Freeman, Hardy & Willis and in dictionaries where space is limited.

In all other instances and should be used.

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And what about its place? should I place it at the end of second line or at the beginning of the third line? – Omne Dec 25 '12 at 10:37
2  
The first example before you break the line – spiceyokooko Dec 25 '12 at 10:41
That may not be what the OP asked. – Kris Dec 25 '12 at 13:30
They're also O.K. in various abbreviations, such as "Q&A", "R&B", and "R&R". – ruakh Dec 25 '12 at 16:01

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