Take the 2-minute tour ×
English Language & Usage Stack Exchange is a question and answer site for linguists, etymologists, and serious English language enthusiasts. It's 100% free, no registration required.

This is a sign from a pub. I would expect it to read “Irish truth” or “true Irish”. Why is “Irish true” used?

sign

share|improve this question

2 Answers 2

up vote 4 down vote accepted

This is an advertising slogan, not a considered argument, so it could be simply that 'Irish true' rhymes with 'Irish Dew'.

share|improve this answer
    
Good point. It's probably a combination of both. Effective advertising will hook different viewers different ways. –  mac389 Nov 10 '12 at 17:38

Part of the answer is that it's an advertising campaign trying to brand a product as distinctively Irish. Ireland is historically noted for good whiskey.

I think they mean authentic from an Irish viewpoint or quintessentially Irish just as a leprechaun is Irish true but a Viking isn't.

share|improve this answer
3  
I suspect that the agency which came up with this campaign may have been trying to achieve a less clichéd and more striking slogan than "True Irish" by exploiting Erse syntax, which ordinarily puts the adjective after the noun. –  StoneyB Nov 10 '12 at 15:55
    
@StoneyB Very interesting. I don't know anything about Erse. Do you have a link to further information? Google keeps thinking that I'm misspelling erase. –  mac389 Nov 10 '12 at 16:18
    
"Erse" is sort of pretentious on my part; I use it to make clear I'm talking about Irish Gaelic rather than Irish English. Google "Irish language" and you will find all you want. –  StoneyB Nov 10 '12 at 16:22
    
It's years since I've seen anybody refer to Erse. All reliable modern sources call the language Irish. –  Colin Fine Nov 11 '12 at 0:15

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.