I saw the following sentence in today’s Washington Post.
I understand that ‘the Kardashian’ is picked up from a popular American reality TV series, ‘Keeping up with the Kardashians'.
But I don't understand what ‘the Kardashians’ signify in this particular context of the government's attempt at stimulating the economy (or helping needies). Please teach me.
“Uncle Sam follows 'the Kardashians' into prepaid card market:
Uncle Sam wants you to have a prepaid card, and he's not the only one. Â¶ The Treasury Department is sending letters to 600,000 people this week encouraging them to sign up to receive their tax return on a new government-issued prepaid card as part of a pilot program to help those with limited acc...”