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Say you are a toy shop owner, who wants a slogan.

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closed as primarily opinion-based by Mr. Shiny and New 安宇, Kristina Lopez, Ellie Kesselman, andy256, medica Dec 17 '14 at 1:03

Many good questions generate some degree of opinion based on expert experience, but answers to this question will tend to be almost entirely based on opinions, rather than facts, references, or specific expertise.If this question can be reworded to fit the rules in the help center, please edit the question.

BTW: 'who', not 'whom'. When in doubt, use 'who'. "Say you are a toy shop owner, who wants a slogan". – ShreevatsaR Aug 15 '10 at 0:42
up vote 5 down vote accepted

Unless you were planning to give just one toy per set of siblings, I would say "toy for your kid" as it would imply one toy per child.

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One Laptop per Hamster – Midhat Aug 14 '10 at 15:17
Wouldn't it be better to say "Toys for your kids"? Multiple toys for multiple kids. – Vincent McNabb Aug 15 '10 at 2:50

Child/children is usually the more formal/correct term. But for a slogan, the slang "kid(s)" is fine.
To answer your question, it depends on the context. If you're advertising that you have toys for people's kids.

For a slogan:

Come to the Toy Box, home of the best Toys for your kids

The plural case is always better and more generic.

If you have a promotion:

Come in today and buy a new toy for your kid

is fine.

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Use a word that is the same for plural and singular.

"Here's a toy for your offspring."

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+1 for elegant workaround - although it probably won't work as a store slogan :) – Pekka 웃 Aug 15 '10 at 8:03

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