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Say you are a toy shop owner, who wants a slogan.

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BTW: 'who', not 'whom'. When in doubt, use 'who'. "Say you are a toy shop owner, who wants a slogan". –  ShreevatsaR Aug 15 '10 at 0:42
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up vote 5 down vote accepted

Unless you were planning to give just one toy per set of siblings, I would say "toy for your kid" as it would imply one toy per child.

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One Laptop per Hamster –  Midhat Aug 14 '10 at 15:17
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Wouldn't it be better to say "Toys for your kids"? Multiple toys for multiple kids. –  Vincent McNabb Aug 15 '10 at 2:50
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child/children is usually the more formal/correct term. But for a slogan, the slang "kid(s)" is fine.

To answer your question, it depends on the context:

If you're advertising that you have toys for people's kids...

For a slogan: "Come to the Toy Box, home of the best Toys for your kids"

The plural case is always better and more generic.

If you have a promotion, "Come in today and buy a new toy for your kid" is fine.

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Use a word that is the same for plural and singular.

"Here's a toy for your offspring."

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+1 for elegant workaround - although it probably won't work as a store slogan :) –  Pekka 웃 Aug 15 '10 at 8:03
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