When should you use italics to reference an example or quote, and when should it be inside apostrophes instead?
(I am trying to tighten up here. I write in advertising and we break so many rules with the register being conversational, I’ve fallen out of touch with some basics.)
Here are some examples:
- A man said the other day, 'why are all the trees orange?'
- A man said the other day, why are all the trees orange?
Also, should the above quote begin with a capital letter, and must there always be a comma preceding it?