Mitt Romney seems to be haunted with the plague of gaffes of his own and his aides’.
Time magazine’s (August 4) article titled “Worse gaffe than Etch-A-Sketch” reported another gaffe that Romney’s aide, Eric Fehmstrom, made and the author Mark Halperin says it could derail the campaign and "keep Boston off message all week".
I think I know the idiom, “keep sb/stg off,” but I’m not clear with the specific meaning of “keep Boston off message all week” in the article.
Does this mean (1) Fehmstrom’s gaffe keeps Romney's right and intended message from reaching Boston voters, or (2) it keeps Boston voters absorbed in the gaffe all week (thus making them forget about Romney’s campaign message), or (3) otherwise?
What is the exact meaning of ‘keep Boston off message’?
FYI. The episode goes like this:
When Fehmstrom was at his desk at an ad agency working on a press release for a new menu of Popeye’s’ Fried Chicken, he received a phone call from Romney asking for help on his gubernatorial campaign; he said: “I said to myself, there has to be more interesting things in life than spicy fried chicken, I hung up the phone, walked down the hall and quit.”