In the table published at this U.S. Postal Service Website, USPS compares different service classes in different aspects. One aspect is called "incentive". I wonder what it means? From Google, I guess it may mean "A payment or concession to stimulate greater output or investment", but this meaning doesn't explain the aspect in the USPS table well to me.
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It refers to discounts applied for certain classes of customer participation, be it volume or voluntary technological compliance (USPS barcode labelling, etc.)
Generically, the USPS defines "incentive programs" to mean:
That said, after looking through the links provided in JLG's comments, browsing some USPS websites, and talking to my cousin last night (who works for the USPS), I can't find any incentive program other than the one that gives a 2% discount if registered business customers use barcodes on their mailings. (Intuitively, such a discount would make sense, as the barcodes would reduce USPS labor costs by allowing the envelopes to be sorted via automation, rather than by hand.)
However, a USPS website says:
Stamps.com mentions up to four ways an envelope can be barcoded:
but I'm not sure if any of those barcodes would lead someone to "a webpage that allows the recipient to purchase a product or service on a mobile device, or a personalized URL, which leads to a web page that is unique to an individual recipient," causing me to wonder if any of those barcode(s) would qualify a registered business customer for the discount.
I don't believe any volume discount applies when referring to "incentives" in this context. The USPS does offer bulk mailing rates, but I don't think that falls under "incentives" in the table at the O.P.'s website.
Moreover, incentive programs don't seem to be run year-round; the one mentioned above ends at the end of August 2012.