By bullshit, I include but not limit it to:
Stuff that is made up for the purpose of placating someone, or passing an exam, or getting elected to office. Most often false or ridiculous.
False or exaggerated statements made to impress the listener rather than deceive.
In this StackExchange question, "marketing bullshit" was corrected to "marketing-speak" by a moderator who took exception to the profanity. I believe (lets not blame others here!) that the word fills a purpose by being universally understood term and I cant come up with an alternative readily.
What is a non-profane alternative that is as internationally understood and means the same thing as the original?