What is single word in English for a fake/false image (in terms of personality, not in terms of photograph) of someone?
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Facade ("A deceptive outward appearance") may suit. Also consider disguise, persona ("a role or character adopted by an author or an actor"), and masquerade ("Acting or living under false pretenses; concealment of something by a false or unreal show; pretentious show; disguise"). Trumpery ("worthless finery; bric-a-brac or junk") may be used in achieving a false image; by analogy one might call a false personality trumpery. You may also find useful words (such as two-faced, Janus-like, deceiver, fake, double-dealer, duplicitous, polymorph, chameleon, wolf in sheep's clothing, poser, duplicitous, back-stabber, hypocrite, fraud, imposter, poseur, whited sepulcher, Devil in disguise, fool's gold, mirage, et al) in answers to the following questions:
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How about beguile:
or specious:
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For someones personality I would use: ( in order )
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Not a noun, but one adjective that is extremely common for this is "photoshopped" regardless of what image editing package was used.
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