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I need to write a short tag line for an ad. 'Why do you have to wait?' is too long. instead can we use 'why wait?'

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Personally I'd interpret "Why wait?" as "Why should you wait?", implying "Don't wait, there's no need!". – Joachim Sauer Jun 15 '12 at 7:04
I think for the purposes of an ad tagline, the two may be synonymous. It's hard to tell without more context though. – Optimal Cynic Jun 15 '12 at 7:11
@ash: Why wouldn't it be? (Or, said another way, Why not?) – J.R. Jun 15 '12 at 8:52

Certainly you can. There are similar constructions such as Why worry?

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or, Why bother? – J.R. Jun 15 '12 at 11:17

In fact, the candy bar brand Snickers has a well known ad campaign with the slogan "Hungry? Why wait?" meaning, "Are you hungry now? Why should you wait until later to eat?"

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