Take the 2-minute tour ×
English Language & Usage Stack Exchange is a question and answer site for linguists, etymologists, and serious English language enthusiasts. It's 100% free, no registration required.

Possible Duplicate:
Usage and correctness of the term “Better than Best”

The fresher than fresh slogans of our relentless advertising

What does fresher than fresh mean? Does it mean more and more fresh?

share|improve this question

marked as duplicate by Daniel, kiamlaluno, Mahnax, MετάEd, Andrew Leach Aug 29 '12 at 15:30

This question has been asked before and already has an answer. If those answers do not fully address your question, please ask a new question.

1 Answer 1

There's a reasonably common pattern to say:

(some adjective)er than (the same adjective)

Fresher than fresh. Faster than fast. Smarter than smart. etc.

It's just meant to be a clever way to make a superlative out of the adjective. It's not just fresh, or fresher, or super-fresh, it's fresher than fresh.

In your example, it would most likely mean that the slogans were extremely fresh — or new to the ad market.

share|improve this answer

Not the answer you're looking for? Browse other questions tagged or ask your own question.