I'm looking for a generic word to describe (removable) computer storage such as CDs, USB sticks, floppies etc which is as clear as possible to non-technical people. It doesn't have to clearly distinguish removable from fixed. "Media" and "storage" are both candidates, but I am not sure how natural they sound to the average person. "Disks" is my current choice, but using it for USB sticks seems to me to be stretching it slightly.
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Media is the correct word for that. You could add an adjective or two and call it storage media if you thought that would help- or persistent storage media. Those are all non-technical English words that ought to be recognizable, especially in context, by any average computer user.
My two suggestions would be:
No matter what term you use, though, I'd recommend providing a either formal definition, or a parenthetical for example list. Don't assume everyone will automatically interpret the term in the same way. As technology evolves, it becomes more and more difficult to coin a brief term and have it universally recognized, with no potential for ambiguity or misinterpretation. The terms above could be used to describe an antiquated floppy disk, a CD, a DVD-RW, a USB memory stick, a flash card, a SIM card, or a 250 GB portable hard drive. For that matter, a digital camera, an .mp3 player, or even a cell phone could be used for portable digital storage.