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For anyone who's pushing to give a new product some visibility in the market, one way to achieve this is to have your product seen on the shelves of a retailer chain. I am not 100% sure what's the 'proper' way of saying this?

Listing a product is as close as I can get. It works with things like online catalogues, but does it work with physically putting the product on a retailer's shelves?

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I believe it's called getting shelf space. See also "Securing Shelf Space in a Competitive Market" from business.com:

When you browse the aisles of your favorite stores, you tend to gravitate toward brands you know. It's no different for retailers and retail store buyers. Getting buyers to give shelf space to a new product isn't impossible, but it does require some legwork.

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