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For anyone who's pushing to give a new product some visibility in the market, one way to achieve this is to have your product seen on the shelves of a retailer chain. I am not 100% sure what's the 'proper' way of saying this?

Listing a product is as close as I can get. It works with things like online catalogues, but does it work with physically putting the product on a retailer's shelves?

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I believe it's called getting shelf space. See also "Securing Shelf Space in a Competitive Market" from business.com:

When you browse the aisles of your favorite stores, you tend to gravitate toward brands you know. It's no different for retailers and retail store buyers. Getting buyers to give shelf space to a new product isn't impossible, but it does require some legwork.

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Product exposure Is another option, although it has a wider meaning that just getting space inside the store. So I would say this answer that cornbread ninja posted is the best given the specific context of your question. – Gary 20 hours ago
    
You could talk about "getting it on the shelf" – Max Williams 19 hours ago

Visual merchandising may be (an aggressive version of) what you are looking for.

Definition (from businessdictionary.com):

The use and manipulation of attractive sales displays and retail floor plans to engage customers and boost sales activity. In visual merchandising, the products being sold are typically displayed in such as way as to attract consumers from the intended market by drawing attention to the product's best features and benefits.

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A product can be displayed by retailers.

See http://thescholedge.org/index.php/sijbpg/article/view/76 e.g.

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