For radio, we have listeners. For TV, we have viewers. For newspapers, we have readers. For the internet, we become uncouth and regularly refer to our target as eyeballs.
My question is: What is a polite way to refer to those who visit your website? Once they visit, these people not only read, but also listen and view and click and write, etc.
I would like something more specific than the obvious 'visitors,' which is very generic, and doesn't really reflect the activity of the visitors. I'd like something more along the lines of gamblers in a casino, or diners in a restaurant.