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The emergence of a second competitor in the market will help credentialize the product and the vision.

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up vote 2 down vote accepted

The standard phrase in this context is "establish credibility".

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: to make legitimate

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The product & vision are no doubt legitimate and even otherwise, cannot be legitimized by competition emerging now. – Kris Apr 26 '12 at 15:50
In this context, can legitimize not be read as 'conforming to accepted rules/standards/etc' as opposed to 'in accordance with law'? As in, having a second entrant into the market (and running a similar business model/product) means you're both playing by the same rough rules. From a consumer standpoint - one company offering Service X could just be rogue. Two companies offering Service X independently suggests that Service X may be something sensible after all. – tanantish Apr 26 '12 at 20:31

Consider establish (in sense "To prove and cause to be accepted as true; to establish a fact; to demonstrate") and accredit (in sense "To put or bring into credit; to invest with credit or authority; to sanction") and their synonyms.

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Both very good, too. – Seth Apr 26 '12 at 15:45
almost there ... – Kris Apr 26 '12 at 15:52
Have a doubt with this one. Is lending credence and adding credit the same? The former is trust and the latter is value, I thought... – Bravo Apr 26 '12 at 16:01
@Shyam: To the extent that "credentialize" is a word at all, I think its meaning would be restricted to the sense of "facilitating the existence / recognition of credentials". While such credentials may indirectly convey credit/credence/credibility, I don't think you could stretch the meaning of credentialize to carry that sense. – FumbleFingers Apr 26 '12 at 18:24

A little more context would help here, but it sounds like validate would also work here...if your meaning is "to show that there is a valid need for such a product".

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