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In a text about videogames I was requested to form a term from the verb create in this context.

Time is running out on the production of this videogame. The game's creation/creative team must be feeling the pressure.

I've been discussing the two expressions with my family and we haven't reached an agreement. I would choose creative but I'm not sure.

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Does the sentence refer to the creative people? The artists and possibly the writers, or does it refer to the software developers and project managers too? –  user14070 Apr 9 '12 at 19:37
    
from the whole text, I gather it refers to software developers only –  Paola Apr 9 '12 at 20:12
    
Then I would go with development instead. –  user14070 Apr 9 '12 at 20:20
    
I would do so too, if I had the choice. Unfortunately, it was a word formation exercise, so I must stick to the original term to be used, that is "create". –  Paola Apr 9 '12 at 20:24

3 Answers 3

up vote 6 down vote accepted

I would definitely go with creative. My reason is that "creative" is an adjective and "creation" is a noun, so it just sounds better.

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+1 because it answers the question of deciding between the two alternatives. –  user14070 Apr 9 '12 at 20:20

google results

  • creative team 552,000,000
  • creation team 196,000,000
  • "creative team" 8,930,000
  • "creation team" 187,000

Personally, I've never heard people talk about the creation team.

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I've never heard "creation team". Further, it brings to mind polytheistic pantheons as opposed to groups of programmers and game designers. ;)

You could say "content-creation team" or "creative team", but those are different things, the "content-creation team" filling some large data structure with information (this includes guys who work for Google Maps, journals, writers, poets, journalists, even bloggers could be understood to be content creation), whereas a "creative team" comes up with new ideas.

But, as Joshua Drake noted in the comments on the question, "development team" is a better name, because it describes the whole process, whereas a "creative team" only describes the initial idea-generation, which is a single step in the development process.

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