*Today’s New York Times reported that Cable news channel, Current TV fired its star anchorman, Keith Olbermann as follows;
“Current said on Friday afternoon that it had fired Mr. Olbermann — one of the nation’s most prominent progressive speakers — just a year into his five-year, $50 million contract. It was the culmination of months of murky disputes between Mr. Olbermann and the channel that he was supposed to save from the throes of ratings oblivion.”
Though my professional background was advertising (long, long ago), I heard the word, “ratings oblivion” for the first time. Does it mean “declining viewing rate,” or “rise of oblivion rate” of the show? Why is it “ratings oblivion,” not “oblivion rate (or ratings)? Is it a new advertising jargon?