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What's the linguistics term for "Schubertiaden" and similar words (that refers to a group of people based on a person's name)? 

"Schubertiaden" refers to the group of people of similar interest and activity with musician Schubert. What are some other examples?

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closed as too localized by JSBձոգչ, aedia λ, Lynn, Kris, Mitch Feb 24 '12 at 14:57

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Other examples of what? Group names or linguistics terms for group names? – Mitch Feb 23 '12 at 21:17
I doubt there's an existing word, but icononym would be a reasonable neologism. Ignore those few people trying to establish this as a "word for words where the first letter is suggestive of the meaning, such as 'Wavy'". Stick to your guns and say its a "collective term for words identifying people by their favourite cultural icon". – FumbleFingers Feb 23 '12 at 21:33
A Schubertiade is a festival with the music of Schubert as its central theme: it's not a person, as far as I know. It's just a festival named after an artist, no doubt a variation on "Olympiade". – Cerberus Feb 23 '12 at 21:33
up vote 1 down vote accepted

The wikipedia -onym article presents dozens of name-related words ending with onym, none of which exactly apply to your question. (An eponym, for example, is "the name of a person or thing, whether real or fictitious, after which a particular place, tribe, era, discovery, or other item is named or thought to be named", while a demonym is "a name for a resident of a locality ... [frequently] derived from the name of the locality". Unfortunately icononym is not listed in the article.)

A hypernym of the word you seek is taxonym, "a name used for classification or identification purposes", but for better specificity the term groupname seems appropriate. For example, in 1912-1925 it was used in sentences like the following, where its meaning is name of a group:

Judging from the reports of ... expeditions, they must have heard while there the native groupname Hasinai;

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I think this would be a type of eponym.

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No; an eponym gives the name. Schubert is the eponym; a Schubertiade is an eponymous event named in Schubert's honor. – Gnawme Feb 23 '12 at 22:48

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