I want to use 'audience' in the following sentence. In what form should I use it? Is it a singular or plural noun?
How the audience demotivate players in the NBA.
How the audience demotivates players in the NBA.
Singular if you want to emphasise its homogeneity, plural if you want to emphasise its component parts.
Ooh, I learned something today: American and British English apparently differ on this.
From Grammar Girl (which I understand is an even more authoritative source than pop song lyrics):
When I was in school I was taught that collective nouns always take a singular.
The ever-popular Google Ngram shows "audience is" far more common than "audience are". http://books.google.com/ngrams/graph?content=audience+is%2Caudience+are&year_start=1800&year_end=2000&corpus=0&smoothing=3
Of course a collective noun can be pluralized: You can say, "Of the three audiences we have had at our concerts, one audience booed us off the stage and two audiences threw rocks." Just like "committee" is a collective noun, but it's quite reasonable to say, "Two new committees were formed yesterday."
It's a singular noun that represents a set of people, so I would use
Audience is a collective noun. If you think and/or express it as a group it is singular; If you think and/or express it as individuals acting within the whole it is plural.
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