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What is the meaning of the phrase end all to be all? For example:

Some people believe that PPE is end all to be all.

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closed as not a real question by simchona♦, Kris, jwpat7, Jasper Loy, RegDwighт♦ Feb 21 '12 at 12:56

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It is the be all and end all of

http://www.thefreedictionary.com/be+all+and+end+all

The quintessential or all-important element: "Not that the more spectacular athleticism is the be all and end all of free skating. Spins . . . and intricate step sequences are also important" (Howard Bass).

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