When you're reading an article, often you'll see a quote from the very same article written in large, bold letters. I guess it's supposed to entice skimmers to read it or some such. What is that called?
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Two of the main terms for this are callout and pull quote, the former meaning "A pull quote: an excerpt from an article (such as in a news magazine) that is duplicated in a large font alongside the article so as to grab a reader's attention and indicate the article's topic", and the latter "In newspaper and magazine publishing, a brief excerpt drawn from an article and used out of context."
Related terms (but not such as the question asks for) include sidebar, "a short news story printed alongside a larger one" or "information placed at the side of a webpage"; hook in the sense "A brief, punchy opening statement intended to draw the reader or viewer into a book or play"; and blurb, "A short description of a book, film, musical work, or other product written and used for promotional purposes." Like callouts, box quotes, or pull quotes, these items may appear in large bright type to attract attention.