Often when I have to greet all the people using my different software collectively I'm not sure which word to use for them. For example I can't say
Overroot wishes all its users a Happy New Year!!!
Because Overroot is a company which makes software and users are associated with software not the company so saying all 'its' users would be incorrect I think.
Overroot wishes all its customers/clients also seems incorrect because my software is free so no-one has to pay for them and therefore no one is really a customer or a client.
What do I call the people using the software that I make under the name of Overroot company?
Edit: I don't want to wish the users of a specific software but anyone who uses any software produced by Overroot.