I don't know the word for it, so I will call it hate, but it might seem too extreme a word for people from the US.
Example from one of the comments I got:
Maybe you're playing the wrong sort of game, if you don't like RPG limitations. Maybe you should be playing The Sims instead (not trying to be funny here).
The person disagrees with me, but because he softly hates me he says I should play The Sims. If he had nothing against me, he would not say the The Sims part.