I'm developing an information architecture for a web site, and one of the main tabs represents an area of the site that presents "Key Activities". The client is not excited about this label, and would prefer a one-word replacement (understandable for a main tab on a web site).
But we need a label that clearly, quickly, and intuitively communicates that the area contains:
- Activities this (government) organisation engages in that outline how it is tackling prioritized issues (which are identified in another area of the site)
- not everything the organization does, but most of the important activities; that is, we don't want to confuse the audience into expecting a comprehensive list.