“I'm lovin' it”
I love the car.
I'm loving the car.
It seems both of them are correct in strictly grammatical way, but the second one sounds a little bit weird. May any of you tell me how to deal with them?
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You’re right in saying they’re both grammatical. The present (‘I love’) is used normally to express a general and continuing state of affairs. The present progressive (‘I’m loving’), on the other hand, expresses something that is happening at the time of speaking. You’d expect a verb like ‘love’ to express something lasting for a little longer than the immediate present, but its use in the present progressive seems to have become more frequent. That may have something to do with the advertisements for McDonald’s ('I'm lovin' it'). It suggests an emotion in the here and now, but one which is not necessarily going to involve a lifetime’s commitment (although McDonald’s may actually hope otherwise).