I will try to explain it as much as I can, so please bear with me. I am looking for a word which means/implies "I am here" but not for humans, please consider the sentence below:
Using "SomeCompany.com" instead of "somecompany.com" looks much better as capitals letters make your company name say "I am here" within the given domain.
What I am thinking is "stand out" as a possible word. But getting more ideas from experts is always the best.