I've seen this writing style several times, where the most important part of a sentence - or a twist - is put at the end between parentheses. This is typically used in titles and gives the sentence an ironic or cynical tone.
The new ways to lose weight (that don't work)
The car of your dreams exists (but you'll never have it)
A simple recipe for happiness (that nobody follows)
Does this writing style have a name? Which prominent author used it first, if any?